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Team

Mandy KeanPioneer of cinema’s wow factor, Founder & CEO Mandy Kean, knows about personalised experiences. Previously International Director of Cinema for Soho House & Co, including the world-renowned Electric Cinema brand, Mandy is well versed in the value of elevated hospitality and cinema. Her approach and vision were echoed in her international operations from Berlin to Hong Kong ensuring complete consistency from brand to delivery.

As a creative producer of sensory and visual events, she is also the Immersive Cinema Director for Dirty Soup, trailblazers in creating content that will shape the course of sonic experiences to come.

Mandy’s fundamental understanding of cinema is unique. Her ambition to create experiential events fusing music, film and food and her attention to detail has resulted in unique and memorable experiences in the cinemascape.

Kate GerovaCo-founder and Creative Director Kate Gerova comes from an exhibition and distribution background, most recently as Group Director of Brand and Marketing for boutique cinema circuit Curzon Cinemas. Whilst there, she blended strategy, numbers and customer-centric campaigns to increase membership, spearhead the brand identity and combine the vision for cinemas and the Home Cinema platform.

Previously creative director of the Bird’s Eye View film festival, Kate launched Filmonomics, a training development programme for female filmmakers. 

She has recently completed a 10-month programme in UX and UI strategy and design to enhance her understanding of customer behaviour and implement better experiences.

Lee SheltonOn the Mustard Studio roster is digital strategist + entrepreneur Lee Shelton, with a background in technology and entertainment brands. Like Kate, Lee loves data, especially when it drives audience development. Lee loves a challenge, and his is to get audiences to convert (to sales) quicker.

He led the digital team at Curzon Cinemas from 2017-2019 and now has a consulting role with the group and Mustard Studio. Lee’s passion is sustainably focused online retail, running subscription service Zed Bees, founded with his wife in 2019.